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What is a model release or a property release?

Last Updated: Sep 01, 2016 05:24PM EDT

A model release ensures that recognizable individuals (image or voice) depicted in a video clip have given permission for the clip to be used for commercial purposes. All contributors must provide a signed model release before the clip can go on our site - both as part of the Members’-Only library and third-party library.
 

A property release ensures that owners of property (such as a trademark or privately owned building or object) depicted in a video clip have given permission for the clip to be used for commercial purposes. We do not obtain property releases for these clips. If your project includes a clip with a trademarked logo or privately owned building, you are responsible for obtaining the release before the project is aired or screened.


We do our best to ensure that necessary releases are acquired before clips are made available in our library. If you are unsure whether a clip requires additional clearances to be used commercially, please consult with a legal entity.

 

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